How to Start Floriculture Export Business in India: Investment, APEDA Support & Export Opportunities
Floriculture Export Business Floriculture – the cultivation, export and marketing of cut flowers, potted plants, dried flowers and floral products is one of the most underdeveloped agriculture export business ideas in India. Cultivated globally, the cut flower industry generates over $50 billion per year, with the Netherlands, Colombia, Kenya and Ethiopia as the leading producers. India has a small share in this global market considering the range of tropical climates, skilled agriculture labour and existing farming tradition of flower cultivation in the country. APEDA’s floriculture export promotion mandate and support from the National Horticulture Board for modern greenhouse cultivation are paving the way to a new era for Indian Floriculture entrepreneurs to enter into the international markets. Floriculture export is a high value, land intensive land-based business with good commercials for the entrepreneurs who have access to land in suitable agro climatic zones like Karnataka, Tamil Nadu, Himachal Pradesh, West Bengal and J&K. Why Floriculture Export Is a Premium Agricultural Opportunity Cut flower export is one of the highest valued agricultural enterprises in terms of value per square metre as it generates a turnover of ₹500 – ₹2,000 per square metre of land in well managed polyhouse cultivation versus the most commonly grown vegetable crops which generate a turnover of ₹50 – ₹200 per square metre on the same area. Floriculture is particularly appealing to farmers having less agricultural area and seeking to utilize their farm for the maximum agricultural exportable value per area. Year-round consumption is the driving force behind global demand for cut flowers; floral gifting, wedding decoration, hotel amenity, and corporate event decoration are year-round markets. India’s tropical and sub-tropical climate variety allows flowers to be produced throughout the year; which is in stark contrast to the European countries who are very reliant on costly heated greenhouses during the winter months. This natural season advantage coupled with low labour cost provides a structural competitiveness to Indian floriculture exporters as compared to the established exporters from Europe and South America. Explore 10,000+ business ideas aligned with your investment goals APEDA and Government Support for Floriculture Exporters The floriculture and floriculture products (cut flowers, cut foliage, dried flowers and potted plants) are in the mandate of the Agricultural and Processed Food Products Export Development Authority (APEDA). APEDA offers loans for market development, pack house, pre-cooling, modern greenhouse (polyhouse) and financial assistance for refrigerated transport. APEDA also arranges participation of exporters from India in the largest Flower trading platform in the world, Flora Holland auction at Aalsmeer. The National Horticulture Board (NHB) offers subsidy and financial assistance for the construction of polyhouse and greenhouse where 50% of the total eligible capital cost is eligible up to the limit of the scheme. For new floriculture entrepreneurs, a considerable portion of the investment is taken up by the investment support provided by NHB for the protected cultivation infrastructure. The Ministry of Agriculture and Farmers Welfare has the National Horticulture Mission and the Horticulture Mission for North East and Himalayan States under its wings, which gives extra impetus to floriculture development in specific areas with climate conditions conducive to high value cultivation of flowers. An important logistics element for the export of perishables such as flowers is the air cargo capacity and cost. The government’s efforts towards developing air cargo infrastructure at key airports and APEDA’s push for dedicated air cold chain capacity for the flower exporters are gradually making the flower export logistics economics more attractive. Improvements to cold chain logistics from the farm to the airport are provided by APEDA’s financial support for pre-cooling and refrigerated transportation facilities. The logistics support of APEDA is explained in detail on the APEDA portal. Business Ideas in Floriculture Export 1. Cut Rose Export from Polyhouse Cultivation Roses are the most traded cut flower in the world, representing more than 30% of cut flower trade. So, the modern roses cultivated in polyhouse of Karnataka (Bengaluru district) and Himachal Pradesh are already exported to the markets of the Gulf, European and Japanese countries. A 1-hectare rose growing polyhouse can yield 1,500 to 2,500 flowers, which can be converted into 1.5 to 2.5 million stems for export, with investment ranging from ₹80 lakh to ₹1.5 crore, covering the construction of the polyhouse, irrigation, growing structures and post-harvest handling. The cost of the construction of the polyhouse is 50% subsidized by NHB. The main markets include export to Dutch flower markets and to the markets for flowers in the Gulf. With proper cultivation management, profits from 1-ha of polyhouse can be up to ₹30 lakh to ₹60 lakh annually. Get Detailed Project Report (DPR): Cut Rose Flower (Floriculture) Manufacturing Project Report 2. Tropical and Exotic Flower Export Tropical flowers (anthurium, heliconia, bird of paradise, ginger flower, and tropical foliage) are exported to Japanese, European and American florists, who are looking for unique non-European flower varieties for high-quality floral arrangements. These varieties have natural climatic conditions in the tropical southern part of India and North East India. One of the most valuable opportunities is to export to Japanese flower markets, where exotic tropical flowers have a high value. The investment on tropical flower cultivation & export unit varies from ₹30 lakh to ₹80 lakh based on plant species and scale of the project. The main logistics needs are air freight to Japan and EU. 3. Dried and Preserved Flower Export Dried flowers, potpourri, silica-dried roses, preserved eucalyptus and dried decorative botanicals are in high demand in the retail market in Europe and North America, especially on the home décor and gift market. India is blessed with a tremendous biodiversity, which offers a remarkable source of dried flower products. The investment in drying infrastructure, preservation chemical processing, sorting, and packaging is estimated to be between ₹10 lakh and ₹30 lakh for a dried flower processing unit. Dried products have the advantage of a shelf life of 12-24 months, which removes the time constraint of fresh cut flowers by air freight. Effective channels of export include the e-commerce platforms and

