Herbal cosmetics refer to beauty products that use natural ingredients, rooted in a Hindu system of traditional medicine based on herbal treatments rather than the chemically treated cosmetics.Consumers worldwide prefer herbal beauty products such as skin care products, hair care products, make-up products and others. The market share for herbal beauty products has been increasingly considerably as compared to synthetic beauty products.
The Indian beauty industry has seen huge growth in the last 10 years, simply by paying close attention to its shoppers’ needs. The herbal beauty care business has emerged as the new growth frontier for beauty business in Indiago, with both existing and new entrants investing heavily to promote their herbal portfolio. The emphasis has been on the spectacular growth of the herbal and ayurvedic beauty products business. The emphasis has been on the spectacular growth of the herbal beauty products business.
‘Today awareness of beauty products and treatments, fashion and grooming is at an all-time high. The Indian customer is very much aware of the ingredients in cosmetic products, the benefits of plant products and the harmful effects of chemical ingredients.
With increased awareness on the harmful effects of chemicals used in cosmetics, the demand for Herbal products has gained tremendous momentum in the past and the trend is expected to continue in future as well.
The India market has been traditionally inclined toward natural products for their beauty needs, and Indians have a history and knowledge of using Herbal products. While consumers in the rest of the world have to be educated about the benefits of natural herbs, this knowledge is well inherited in India from generations.
Some of the factors driving the herbal beauty products market include increasing number of enlightened and well-travelled consumers, increasing inclination of consumer conscious towards enhanced appearance and looks across the globe. In addition, processing of the various ingredients such as jojoba oil and aloe vera in beauty products is fueling the growth of herbal beauty products market. Also, there is a rising trend of using herbal medicines in the skin care industry, which is predicted to bolster the growth of the herbal beauty products market.
The alternative medicine and herbal products market in India has witnessed double digit growth in the recent years on account of rising demand for natural and herbal products over chemical based personal care products. The growing demand for alternative therapies and medicines to cure and prevent various ailments has also led to an increase in the revenue of the market.
Some of the basic fundamentals of the book are herbal body care, herbal combinations for the bath, herbal perfumes, herbal perfumes flower based rose, herbal perfumes (special type), herbal toilet waters, lavender water, amber lavender, herbal toilet preparations, herbal skin care products, herbal treatments, herbal medicines, analysis of medicinal plants, manufacturers of standardized herbal extracts, phytochemicals and essential oils in India etc.
This book contains the formula and manufacturing processes of herbal products. An attempt to blend ancient and modern science as well as art could be fruitful and such attempts must be carried out on sound scientific basis. The book is very resourceful for research scholars, technocrats, institutional libraries and entrepreneurs who want to enter into the field of manufacturing herbal beauty products.
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